- Global Key Account Management (GKAM) was developed to improve customer orientation
- 75 awards in the reporting year for customer satisfaction and product quality confirm our positive reputation worldwide
Consistent customer orientation
Bestandteil des GNFK Start The Schaeffler Group aims to be the preferred technology partner for customers, which is why it has developed a Global Key Account Management (GKAM) organization as a foundation for customer relationships. The GKAM organization operates in accordance with standardized principles around the world and is closely interlinked with the divisions, regions, and functions of the business divisions. The necessary expertise is pooled from the relevant business divisions for key customers. In accordance with the “one face to the customer” principle, major customers have a dedicated contact person, who manages all of the business activities associated with the Schaeffler Group and the customer. Customer satisfaction surveys are conducted at regular intervals. A global customer survey was conducted in the year under review, and its results reported to the Schaeffler AG Executive Board, the regions, and the divisions.
In addition to routine operational project communication, the Schaeffler Group also uses individual customer events for customer interaction, including in-house trade fairs, innovation days, the Schaeffler Colloquium, and international trade and consumer fairs and conferences. These traditional communication tools have been largely restricted as a result of the coronavirus pandemic. The focus is now on virtual trade fairs and events, digital showrooms, and multimedia trade communication with a growing percentage in social media.Bestandteil des GNFK Ende
Winner of multiple awards
awards for customer satisfaction
Bestandteil des GNFK Start Every year, the Schaeffler Group receives numerous awards for customer satisfaction and product quality from its customers. The company sees this as an indicator of its positive reputation in global markets. In the reporting year, the Schaeffler Group received 75 (prior year: 72) awards.Bestandteil des GNFK Ende
For example, General Motors, a globally operating US automobile manufacturer, awarded 22 Schaeffler Group plants for outstanding quality performance.